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This introduces the CI & BI story of Allgot
Corporate Identity
‘ALLGOT’ means “rightly straight,” and aims to become a global food company through products of differentiated quality by reflecting social trends and customer needs that pursue health and convenience with upright food. The two connected circles and the shape of the green leaf symbolize our sincere desire to protect human health and happiness through food. In addition, the orange color used throughout the CI symbolizes fresh and healthy ingredients such as carrots and oranges, and contains the message that products are produced with an emphasis on health and nutrition.
Corporate Identity
KOR.
ENG.
Color System
RGB 236 / 101 / 25
CMYK 0 / 73 / 93 / 0
RGB 138 / 186 / 40
CMYK 52 / 7 / 98 / 0
Brand Identity
The symbol of the Baba brand is based on a dedicated bowl, which embodies common microwave cooking utensils, and is a logo depicting steam leaking to the side of the ball after cooking. It intuitively describes the most common example of microwave simple cooking, indicating brand identity.
Brand Name
